Cox Automotive

Cox Automotive is the owner of the Car Sales and AutoTrader websites. They are marketplaces that specialise in car sales and purchases. Visitors come to the websites in search for cars to purchase and the website must match that request to their available inventory of cars for sale.
The Commercial Challenge
People list their vehicles for sale on Cars Guide website to attract customers. Being able to predict how many views a listing is going to receive and which ones will result in leads is central to the business.
The Solution
Moxy used machine learning algorithms to predict the number of views and leads each listing would receive based on historical data. Cars Guide now have a much finer understanding of how the different attributes of the vehicle and how it impacts the desirability of the listing in the eyes of their audience.
The data analysis provided by Moxy gives invaluable insight into which listings would benefit from additional promotion.

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